Decide if Tops in Texas (Louisiana, Mississippi, Oklahoma, Ohio, California, Alabama, Michigan) is a brand recognition that would help you stand out from your competition.
+ STEP 2
Decide which magazine below would help you the most. For example... An Orthopedic Surgeon may want to appear as Top Orthopedic Surgeon in Mississippi as seen in Sports Illustrated. A Hair Salon may want to appear in Cosmopolitan Magazine as Top Hair Salon in Oklahoma as seen in Cosmopolitan Magazne. A Restaurant may want its pork sandwich recognized as Top Pork Sandwich in Texas as seen in Food & Wine Magazine
+ STEP 3
Normally any of the possibilities outlined in Step 2 above would be both impossible and cost prohibitive. Not with TOPS. We have created a one-of-a-kind product. The cost is a no brainer option. It's guaranteed to work. You need only use it the way we tell you to utilize it. We're not looking to sell you annuals or monthly fee products. This is it. Just buy and use it forever. Put it on your website. Put it on your walls. Show it to your employees and customers. Everything is for sale... on purpose. PR is how you control perception. Perception is measured in what people say and think about you and your business. Up till now there was no cost effective way to do what we're doing. But you have to wait until the other 19 businesses buy in!
+ STEP 4
The catch? Yes, in fact there's 4 of them. Catch 1: The magazine you want to appear in will be bundled with several other magazines. This increases the cost, but since our page appears locally IN A NAITONAL MAGAZINE, the cost is still rediculously low. Catch 2: Because it's a locally inserted page in a national magazine, it has a long lead time on deadline, usually 60 - 120 days. Catch 3: Due to the lead time, it is only distributed to the subscription base... There is no News Stand distribution. Catch 4: It's P.R., not an ad. We don't junk it up with phone numbers and URL's. We make it look like you are selected and you are TOPS. Because you are. If you think you are and we agree. NO... we don't take people just because they have the money!
+ STEP 5
We put you in the magazines and give you the graphics for printing and web. You link to our story on you from your website. We add on lots of extras that aren't covered! to help you grow your business not just sell you our one-of-a-kind product.
+ STEP 6
We coach you on utilization in your social media. We are here to help you grow your business not just sell you our one-of-a-kind product.